Ehsaas Rashan Madad Program Online Apply 2023 | Ehsaas Rashan Rayat Program


Ehsaas rashan madad program the federal cabinet has approved launching the Ehsaas Rashan Madad Program for 20 million households nationwide.The program costs Rs. 120 billion, which will help reduce the impact of inflation on the most vulnerable segments of the population.

Under the Ehsaas Rashan Madad program, household people who have less than Rs. 31,500 monthly income will be eligible for a subsidy of Rs. 1,000 per household per month to cover staple foods, including wheat flour, pulses (daal) and vegetable oil, in addition to 25% of food spending for low-income households to reduce the inflationary impact on vulnerable populations due to rising inflation.

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Pakistani Prime Minister Imran Khan has officially launched the Ehsaas Rashan Madad Program, a donor-beneficiary ration distribution system designed to enable the private sector to reach the most vulnerable. The government office will only facilitate settlement between donors and beneficiaries. For this Prime Minister Imran Khan, an online system is available at


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The Ehsaas Rashan Madad Program online Registration is designed to provide an accurate targeted subsidy system targeting worthy beneficiaries to provide them with the financial assistance they need to purchase essential commodities at discounted prices through digitally processed transactions in the Ehsaas Target Commodity Subsidy Program (ETCSP) registered stores using Mobile P (mPOS). This program will include Utility Stores Corporation and local Kiryana stores.

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The Government has authorized the National Bank of Pakistan (NBP) to implement the Ehsaas Commodity Grant Program in cooperation with Ehsaas rashan rayat program. The Ministry of Finance will take over the fiscal management and oversight of the initiative. The federal government and federal units will share financial resources 35/65 under the Ehsaas Rashan Madad program.

This will not include Sindh and Baluchistan as they have not yet joined the program, and the budget allocation may change if both provinces join the program. In addition, the government will announce that it will provide a 5-10% (recommended) 8% incentive for Kiryana stores for (Rs 12 per subsidy operation) of the Rs. Subsidy amount. 7.3 billion for fiscal 2021.

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This should encourage them to move from cash transactions to digital transactions, open their bank accounts, purchase/install internet-connected devices, and compensate them for the additional time spent processing transactions.

How To Apply For Ehsaas Rashan Madad Program 2023 ?

The Poverty Alleviation and Social Security Division informed the Cabinet of Ministers that Pakistan is experiencing massive increases in commodity prices, with the costs of 3 major food items rising 15% during the year while increasing prices drive this domestic increase in the international market. , the implementation of measures to control inflation is an important political goal of the government.

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Dr Saniya Nishtar, Special Assistant to the Prime Minister for Poverty Reduction and Social Security, informed the cabinet that the government wants to help people in financial difficulties by launching the Ehsaas rashan rayat program (Ehsaas Rashan Madad Program) and the State Bank of Pakistan (SBP ) appointed the National Bank of Pakistan as the sole national agent for this subsidy program.

Like all other Ehsaas Programs initiatives, registered stores and beneficiaries will undergo a rigorous screening process under the Ehsaas Rashan Madad Program apply online to minimize fraud.


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Beneficiaries will register through a secure portal in the Ehsaas Rashan Madad (Ehsaas Targeted Merchandise Subsidy Program) as with other Ehsaas initiatives. Termination of eligibility will be verified by Benazir Income Support Program (BISP), NADRA will verify family information, and CNIC-Mobile number pairs will be certified by Pakistan Mobile Number Portability Database (PMD, PTA).

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Beneficiaries who will benefit from the subsidy will have to go through a two-factor authentication consisting of a physical CNCI verification and a one-time password sent to the recipient on their mobile phone number. In contrast, Kiryana stores will go through all the checks mandated by the SBP, including the CNIC verification. NADRA, SIM card authentication with PMD / PTA, all bank checks and biometric verification.

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It should be noted that Ehsaas and NBP have already tested the program in several cities with hundreds of beneficiaries and Kiryana stores that have participated in the Ehsaas Rashan program.

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How To Apply For Ehsaas Rashan Rayat Program

Step 1:

Go to the Ehsaas Rashan Program website to complete the application form and submit it.

Step 2:

Complete your details in the fields shown on the Ehsaas Rashan (Ration) website, including your name, CNIC, number of household members, full address, and mobile phone number.

Step 3:

After filling in all the data, click “Submit” to complete the application for participation in the Ehsaas Rashan program.

If you do not receive a Rashan from the Ehsaas Ration program within four days, you need to SMS 4417 to inform the government.

Please send SMS to 4471, MW <space> Name, address, CNIC number, phone number. More Information

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