How Do You Benefit From Pinterest In Marketing Your Project?
Pinterest can be more than just a reference site for designs, decors and ideas depicted in just about anything!
The Pinterest platform gives you a golden opportunity to start marketing for your startup,
attract new customers and influence product purchasing decisions.
By visiting the “Success stories” section of their business website, you can view testimonials from 86 companies that have successfully counted on Pinterest.
Among the site’s biggest fans are international companies such as: Dunkin ‘Donuts, Four Seasons, Ziploc and Stainmaster Carpet.
According to the website’s statistics, about 87% of Pinterest users have purchased a product that appeared in their website, and 72% use the platform to make decisions about what to buy.
This makes Pinterest an effective resource for attracting customers and promoting your business venture to your website.
In this article, we review 4 steps to start marketing for a project or company in Pinterest, and discover how to improve your growth over time. As stated on The manifes .
How do you use Pinterest in marketing your project or company?
Step 1: Get to know Pinterest!
First, register on the site and get a “business account”. Once your account is created, browse the Pinterest panels to direct keywords and topics related to your field. If you have competitors for Pinterest, learn about the type of content they use to attract and engage their followers.
After that, it takes a few minutes to watch an insightful series of short videos explaining how to approach targeting on Pinterest by:
- The link
- Key words
Finally, take advantage of the platform’s ideas and inspiration to generate ideas on how to handle your marketing strategy. You can find a variety of useful information to help you find the skills needed for your own platform strategy.
Step 2: Create some panels
Pinterest boards are similar to virtual bulletin boards.
You can organize, arrange and present them in a few ways. For example, let’s imagine you have a fitness app and want to promote it.
You’ll avoid posting self-pins, because, you know, they don’t match the personality of your Pinterest account.
Instead, brainstorm to help potential clients.
Offer healthy recipes, create a mini series of workout videos, or design a ten playlist to attract potential customers. With three Pins in mind:
- Playing sports
Within these panels, you will suspend the generated content.
Search for brands that follow your interest and track them to interact with them from a customer’s perspective.
Before you go on to the next step, add a “Save It” button to your website so that your site’s visitors can share your site’s content on their Pinterest panels. Adding a “save it” button to your website gives you access to Pinterest platform analytics, so you can learn more about your followers ’audience.
Step 3: Create compelling content for every step of your journey across the Pinterest platform
To get started, watching the free 30-minute Pinterest Seminar entitled “Creative Pinterest Strategies” will help you by registering for a webinar first. This seminar is full of tips and ideas to help you create campaigns that align with your business goals. The short video contains detailed information on how to create themes and graphics that inspire installers to learn more about your brand.
You will know:
- What kind of content compels the Pin to engage with your trademark?
- Best practices for thumbnails and pin designs “including social media image size guidelines”
- What kind of support and marketing tools are available to companies
Once you finish the webinar, you will be ready to start creating content for all three phases of the scenes journey.
Pinter’s Pinterest journey starts at the top of the page. Where users type the topic of interest in the search bar. In the example below, the user has searched for the topic “Lasagna”.
Notice how Prego makes their pin stand out in search results with pretty pictures and simple yet actionable text. When pinner clicks a thumbnail, you are taken to the full page copy of the pin.
Notice how Prego follows catchy text and step-by-step instructions for the entire page pin.
If pinner likes what he sees, he will click your pin again to open the external link in a new tab.
For example, here’s how the Prego Pin provides a landing page that keeps readers ’attention.
If the viewer or pinner enjoys your content and wants to save it for future use, she will return to Pinterest and reinstall it on its own panel. When you do this, the pin thumbnail appears in the public feed, and is visible to all people following it.
This is the most popular way for audiences to notice brands and build a great fan base on Pinterest.
Step 4: Boost your top performing pins
Advertising Pins is the first step towards formally branding your brand on Pinterset. When you promote a pin, you pay to display it more often.
To upgrade your pin, just click on the red “Promote” button that appears on any of your pins when you log into your trading account. It takes less than 10 seconds to prepare.
According to the rates and statistics reported by the platform, companies usually see a 100% increase in traffic on their websites within a week of the first installation of a promotion pin. Spot Color Art is one of the companies that increased sales the most thanks to the upgrade of the pins. As the company mentioned, its sales increased by a whopping 200% after the upgrade. Advertising pins allow you to display the best pins to a larger audience.
Now that you know how to start promoting your brand on Pinterest, you are ready to try and discover ways to reach potential customers. Once you’ve tried the basics in this article, you can create target groups and increase your growth over time.