How to Setup YouTube advertising
YouTube advertising On the one hand, it is one of the largest platforms for advertisers in the world.
The numbers don’t lie . YouTube is also the second largest search engine after Google with 1.9 billion active users per month. 50 million of these users are content creators who upload 576,000 hours of video daily to YouTube.
This guide will help you take the challenge.
By the time you finish reading, you’ll learn how to navigate the YouTube Ad Manager and understand the platform’s six advertising formats. YouTube advertising You’ll also get a clear idea of targeting ads on YouTube and be able to better understand how to monetize your channel.
We’ll start by advertising YouTube ads: video ads.
People visit YouTube for video content, YouTube advertising so it goes without saying that video advertising is the most effective way to attract an audience and create a brand on the platform.
There are three categories of video ads on YouTube:
- TrueView ads
Invalid skippable video ads
3. Bumper ads
- TrueView Ads
TrueView ads are skippable ads that appear at the beginning of a YouTube video. YouTube advertising This is a great place to start advertising on YouTube for several reasons:
They are universal
True View advertising allows you to advertise your products and services with video tutorials, demos, video reviews, and more.
Effective TrueView ads include a clear call to action from the start of the video, whether in the video itself, or through overlay advertisements and sponsorship cards (more on this later).
This is one of the best ways to attract customers on your YouTube channel, sometimes up to 500% !
How to Set Up a Paid YouTube Video Marketing Ad
They are low risk
TrueView ads YouTube advertising are an effective way to reach the right audience. You pay only when the ad has:
- Played 30 seconds or longer (or finished)
- Requested action from your viewer (e.g. click)
Since TrueView ads may be skipped in five seconds, you rarely spend advertising dollars on a completely disinterested audience.
They reach a wide audience.
Remember that YouTube takes Google’s search history into account when displaying ads, so you’re essentially combining the audience of the two largest search engines on the Internet.
TrueView ads may appear on other publisher sites on the Display Network , depending on which type of TrueView ads you choose: In-Stream or Discovery.
TrueView In-Stream Advertising
These ads play during YouTube videos, and they can also play elsewhere on the Google Display Network, such as applications or games.
Your stream ad can last up to three minutes, but 30 seconds is usually recommended. There is no word limit for your ad, and clicks go to your website or digital store.
While your streaming ad is playing, a companion banner is displayed in the upper right corner – the actual display ad. This is a direct route to your site.
TrueView Discovery Advertising
Advertisements are similar to display ads – in fact they were even called advertisements. These are recommended videos that appear on the YouTube homepage, or recommended / similar videos on the search page.
With advertisements, there are no restrictions on the length of the video, as people choose to navigate to them. The accompanying heading for display advertising has a limit of 25 characters, and the main copy can contain two lines, each of which contains a maximum of 35 words.
In general, TrueView campaigns are a low risk, a high reward. Even a missed ad can increase interest!
Up to 76 percent of customers skip ads ad-hoc with this option. However, people who skip TrueView ads are still 10 times more likely to visit or subscribe to the brand channel than those who have never been advertised at all. And the people who actually watch ads? 23 times more likely !
True View for Reach
In April 2018, Google introduced True View for Reach, a new way to optimize True View ads based on campaign goals. Instead of paying when a potential customer views your ad to the end, True-view for Reach includes the cost-per-thousand impressions (CPM) for these shorter ads, that is, you will pay for 1000 views. To be eligible for this type of optimization, your ad must be six to 30 seconds long.
True View for Reach is a good option if you want to quickly reach a wide audience. On a Google blog, Samsung commented that they achieved a 50 percent increase at half their normal CPM using the new format during beta testing.
However, Samsung is a large company with a wide audience and range of products. If you are advertising a niche product or service, TrueView for Reach might not be as useful, simply because your advertising dollars might be better spent focusing on your specific audience.
A non-skippable YouTube ad
Real conversation: overlooked ads can be annoying, but she is here to stay. Good news? People learn to tolerate them (or at least learn to do something else during the game), especially since YouTube has reduced the maximum duration from 30 seconds to 20 .
There are two types of YouTube ads you can’t miss:
- Commercials thatappear before playing a video
- An adin the middle of a video that appears in the middle of a video lasting 10 minutes or more
If you want to tell a deeper, more detailed story that requires little preparation, you can set up YouTube ads that you can’t miss. Make sure your video is focused and clearly demonstrates the value of your product to your target audience.
Another tip? Make sure that the video transmits your message both in audio and in visual form . Thus, even if someone is not interested in watching , he can still hear what you say.
Skillful ad targeting is the key to success in advertising without a pass. Take the time to hone on your desired audience.
As a rule, admission without the ability to skip is effective to increase the brand’s impact on specific target markets. Another advantage? They’re billed based on CPM, which gives you more control over your advertising costs.
Bumper advertising is a more acceptable version of the ad without skipping, which lasts no more than six seconds. They appear at the end of a YouTube video and are paid based on CPM.
Because they are short, advertisements are ideal for targeting mobile users. They are also a great way to recycle longer content.
Advice for professionals: Reduce the “annoying” ad-free advertising factor by creating a 6-second bumper version. Then resell to viewers who saw the non-missed version into a shorter version. This way you can increase your brand impact without leaving viewers disappointed.
If you need inspiration, YouTube has a leaderboard that lists the 20 most popular advertisements so far based on views, clickthrough rates, and user ratings:
How to set up video ads on YouTube
After you’ve uploaded the footage to YouTube, you need to set up a campaign with the target audience.
Customize Your Campaign
- Click Campaignson the main toolbar.
- Click + Campaign, then New Campaign .
- Select Videoas the type of your campaign.
- Set the goaland subtype of your campaign .
- Name your campaign.
- Enter your budget.
- Indicate the locations and networks in which you want to show your ad, as well as the locations and networks that you want to exclude.
- Enter the language of your target audience.
- Name your ad group.
- Set the amount ofyour bet .
- Set your target audience.
Targeting the right audience
Create a YouTube ad campaign on Google Adwords and take advantage of the interactivity between the two search giants. It’s like killing two birds with one stone: after you build your YouTube ad campaign on Adwords, you can use YouTube’s remarketing ideas for a new audience on the Display Network.
Here’s a complete list of targeting options for video ads on YouTube:
This is a standard set of demographic filters: age, gender, parenthood and family income.
Get even more detailed information by targeting a specific audience in your demography. Choose from marital status (single / in relationship / married), real estate ownership (owner / tenant), education (high school / bachelors) and parental status (parents of babies / toddlers / preschoolers / schoolchildren / teenagers).
Find the right audience based on your search history and personal interests.
This type of targeting is for companies that advertise their products on television and want their campaign to appear on the Internet. This is similar to a focus on interests, but gives a wider network. Affinity audiences include groups such as people interested in computer games or people who collect dolls.
This is based on close audiences, offering more specific targeting. Instead of people who like to cook, a custom audience can help you target people who often look for barbecue equipment.
Branding habits and brand preferences change when they reach certain stages, such as graduation, marriage, or having a baby. Targeting your audience allows you to hone these important points and market them accordingly.
Target your YouTube ads to people looking for products like yours. Google determines whether someone is “available” to a product or service based on click history of ads, conversions, search history, and how often someone searches for specific terms.
Audience custom intentions
Target people whose search terms indicate they’re on the verge of making a purchase.
Video re marketing
Orient your audience to: a) whether they watched other videos on your channel and b) which they watched. This is especially useful since you can really focus on stakeholders. Read more about re targeting here .
This means those who decide to place their ads on unique channels, videos, applications, websites, or placements on websites (such as YouTube channels, and Display Network sites.) Tip: Remember that you can track the performance of your individual AdWords Ad Placements – Check through them regularly and clean up low performing ads to optimize your campaign.
Target your video ads to cover a range of videos, channels, and sites related to topics of your choice.
Target people based on their search terms. For example, if you sell plant foods, you can target people asking Google why their plants do not thrive.
Focus specifically on the screen (desktop / mobile / smart TV).
Set up your live video campaign
You are almost done! Once you’ve chosen the right audience, it’s time to launch a live campaign.
- Select the YouTube video you uploaded for this campaign.
- Select an ad format ( In-Streamor Discovery ).
- Click Save and continue.
Congrats! You are ready to start your first TrueView campaign.
Setting up an advertising campaign with a bumper to a large extent takes place in the same steps, only you want to click the option “Commercials: 6-second video ads”, and not In-Stream or Discovery. Detailed instructions for creating an advertising campaign can be found in the Google manual .
YouTube non-video ad formats
If you’re not ready to create your own video ads or want to make your existing video ads interactive, you can advertise on YouTube using overlay ads, display ads, and sponsorship cards.
YouTube overlay ads are banner ads that you’ll often see at the bottom of the video. These can be simple text ads or visual banners.
For information on how to set up overlay ads, see the Google’s helpful guide .
Advertisements appear above the list of video offers. They can be managed in AdWords,YouTube advertising which maximizes the number of users on the Display Network.
Cards and Sponsored Cards
Maps are small CTA pop-ups that you can configure to display on your YouTube player. Use them to add interactivity to your videos.
YouTube maps are effective because they are unobtrusive to advertise, as well as stimulate the actions of viewers. Maps expand to their full size only when pressed (i.e. when an interested viewer).
How to add maps to YouTube videos:
- Go to Creator Studioon your YouTube channel.
- Click “ Video Manager”and select the video to which you want to add a map.
- Click Change.
- Click Maps.
- Click Add Card.
- Choose the type of card you’d like: a videoor playlist to promote other content on your channel, or a link to send the viewer to a sales page with a sponsored card.
- After creating your card, you can choose where and when it appears on the video.
YouTube Advertising Specifications
Here’s a summary of YouTube ad sizes for each type — video and not video.
Video Ads Requirements (TrueView, Non-Skippable, and Bumper Ads)
- Video codec:264, MPEG-2, MPEG-4
- Audio codec:AAC, MP3
- Resolution:640 × 360 (aspect ratio 19: 9) or 480 × 360 (aspect ratio 4: 3)
- Frame rate:30 frames per second
- File size:1 GB or less
For TrueView ads displayed in YouTube search results and the Google Display Network, you can also choose from four automatically created thumbnails.
Dimensions and Characteristics of Overlay Advertising
Overlay ads have one mandatory image that will appear in the bottom 20 percent of the video. If you selected an animated image file, keep the animation loop for less than 10 seconds.
- YouTube ad sizes:480 pixels by 70 pixels
- Creative Image Type:PNG, JPG, GIF (static or animated)
- Ad image size:150 KB or less
Show promotional specifications
You can include animated GIFs in your display ads, but the animation cycle should be no more than 30 seconds. If your ad has a black or white background (even partially), a visible frame is required to highlight the interactive area of the ad.
- YouTube ad sizes:300 pixels by 250 pixels
- Creative Image Type:PNG, JPG, GIF
- Ad image size:150 KB or less
Dimensions and specifications of advertising cards
With sponsorship cards, you want to choose an image that clearly displays your product. Write a compelling CTA to accompany it.
- YouTube Ads Sizes:Variable (1: 1 Aspect Ratio)
- Creative Image Type:PNG, JPG, GIF (can be animated)
- Ad image size:2 MB or less
In addition to these technical requirements, YouTube has a list of rules and regulations regarding what types of content they will allow on the platform. Keep this in mind when you design your ads.
8 best practices for advertising on YouTube
Now that you’re familiar with all the different types of YouTube ads, as well as the rules and regulations of the platform, it’s time to think about what you’re going to advertise on YouTube. Here is a list of best practices to keep in mind.
youtube ads 2020
- Engage viewers with interesting and relevant content.
Demonstrating your products in action with YouTube ads and other content on your channel is the only best way to get them to buy YouTube advertising .
80% of buyers watch YouTube videos to research products before buying, YouTube advertising so make a good first impression. With video ads, you should try to tell a story that resonates with your viewers — a story that just includes your product.
Optimize your videos for search
Keep your headlines simple and accurate so that if someone clicks on your ad but wants to find it later, they can do it easily. If the title of your video ad does not match the user’s search queries, it won’t appear on YouTube search pages.
Similarly, make sure that the thumbnails for your video ads are visually appealing and clearly highlight an important point in the video. This will improve your CTR.
Add a Join button to your YouTube channel.
In August 2018, YouTube released a new feature that gives viewers access to special benefits for a monthly fee of $ 4.99. YouTube advertising The “Join” button adds exclusivity to your channel, giving you the opportunity to reward loyal subscribers.
This is also a good way to generate additional revenue: as of 2019, content creators retain 70% of the profits , and the rest goes to YouTube.
Best youtube ads
Starting in 2019, you need a minimum of 30,000 subscribers to add the Join button to your channel.
People who join your channel pay to become brand ambassadors. An icon has been added to their public profile, showing that they support you.YouTube advertising It’s huge if they post competitors videos, YouTube advertising as it will cause curiosity among their viewers, attracting more traffic to your channel.
Other benefits include custom emoticons and special promotions for members only — another way to sell your goods or services.
Free advertising for youtube
Playlist curator for your content
Organizing videos on your channel is a good way to tell stories that grab the attention of viewers. Create a pleasant viewing experience for your subscribers by navigating them through the best that your channel has to offer – and possibly buying!
How to create a YouTube playlist:
- Select the video you want to add.
- Under the video, click ” Add to”and ” +” .
- Click Create a new playlist.
- Name your playlist (make it simple and searchable).
- Change your privacy settings using the drop-down menu. Make sure that it is installed on public display.
- Click Create.
Bam! Your playlist is ready. Browse between YouTube advertising YouTube playlists in the manual section on the left side of the YouTube interface.
Post content regularly
If you are launching a YouTube channel to raise your brand, you must devote yourself to it. Publish, Publish, Publish! The last thing you need is a potential customer clicking on your ad to find a dead channel.
Remember, making a video does not have to be a huge, expensive test. Many of the most popular and successful YouTubers YouTube advertising in the world rent everything at home.
I’m not saying that your videos should look perfect. At the very least, make sure you pay attention to YouTube’s specifications, rules and regulations.
And if you plan to take a vacation, do not forget that you can always schedule a video on YouTube in advance using a tool like Hootsuite .
- Stand out among your competitors
Only 9 percent of US small businesses are active on YouTube , but this trend is changing.
Since 2017, the number of small and medium-sized businesses advertising on the platform has doubled as marketers find new ways to reach an audience on YouTube through partnerships and new video trends that do not require expensive equipment or a sophisticated production team. ,
How-to guides are very popular on YouTube and elsewhere: in fact, a recent study by Google and Ipsos found that how-to videos are more popular than any other type of YouTube video YouTube advertising .
One of the best ways to create a new audience is to work with an influential person . The golden rule of this kind of partnership is to maintain authenticity : super fans can define a clear product placement per mile.
Wix is an example of how a brand works well with influential people. They have worked with super-celebrities such as Carly Kloss, Jason Statham and Gal Gado, creating their product as something so easy to use that even busy celebrities can take the time to create a website.
Advertising on YouTube is critical to any digital marketing job, and it will become increasingly important as the demand for social video continues to grow. Use the information you learned here to inform your strategy before diving.
Do not go too short
Successful TrueView video campaigns tell a story that needs attention. Short content used to be king, but that is changing.
Studies like this one from the Pew Research Center show that YouTube is starting to prioritize long videos in search results, offering viewers preference for content over forms.
Turn on a compelling CTA
Optimizing TrueView for Action allows you to add a title and call to action (CTA) button to your in-stream ads. This makes your YouTube ads more effective, whether you want to reach potential customers or increase conversions.
This optimization is paid on a cost-per-action (CPA) basis you pay when someone clicks on your CTA.
Grammarly’s online grammar checker completely suppresses its TrueView in-stream ads. Their “Enhance Your Writing” ad was number one in the top 10 Google TrueView for 2018 ads .YouTube advertising If you need inspiration for your own TrueView ads, be sure to watch each video on this list.